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Motion control is all about the operators behind it. It's both a technical role and a creative role. We've hired motion control robots before starting our company. It took time and a lot of people getting in sync. We loved the visual language of motion control but not the process.

We starting building a studio filled with visual creative tools designed for creative flow. Motors to turn lights are built with junior pins and can swap to baby pins. We have turntables in different sizes that can go on floor or sit on a junior stand. We have a back up duplicate Red Raptor camera ready to go, just in case. The focus of each lens has been carefully calibrated, down to the 1/8th of an inch. We've made our own wires in house to match the exact power and length needs of our motors.

All of these tools are designed to ensure that we don't have to think about technical details on the day of the shoot, allowing us to be fully present and creative.